Personal Stories and Content Designed to Share with Your Audiences
Date: 03/02/2020
Today, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) launched a new social media campaign about the value of health insurance. The campaign runs through the end of March, and:
- Highlights the personal stories of real members who, through health insurance, were able to get the care they needed.
- Educates our members about the value of having health insurance.
- Showcases Blue Cross NC’s digital-savvy tools that help our members every day.
In addition to a feature blog post about three unexpected health insurance benefits, the campaign features member stories about:
- Kate, who grew up without a right forearm, and through her Blue Cross NC health insurance, she was able to get a quality prosthetic that helped her become more self-confident.
- Tom, who appreciates his Blue Cross NC health insurance because of the quality of the network providers and the amount of his care that was covered while he was dealing with anxiety and depression.
It’s easy to share this thoughtful content with your social media followers!
Simply use the attached images, along with the suggested text, to post on your Facebook, Twitter, and LinkedIn accounts. You can use the copy provided, below, or write your own, to highlight the value of health insurance.
- TAKE ADVANTAGE OF THESE 3 UNEXPECTED HEALTH INSURANCE BENEFITS
Possible share text (2 options):- Here are 3 benefits included in your Blue Cross NC health insurance.
- A doctor in your pocket and other unexpected health insurance benefits you can access with your Blue Cross NC health insurance.
- Link to this blog post http://bit.ly/38cj6dj, and include the attached “Benefits” image.
- I WANTED A PILL. MY THERAPIST SAID I NEEDED A HOBBY.
Possible share text (2 options):
- Tom wanted medication to treat his depression and anxiety. His therapist said he needed a hobby. See how therapy, birdwatching and health insurance came together to save his life.
- Tom shares his story on how discovering bird watching saved him from anxiety and depression. He was also able to find the right doctor and services using his Blue Cross NC health insurance.
- Link to blog post http://bit.ly/3alC7vi, and include the attached “Birdwatching” image.
- PROSTHETICS DIDN’T MATCH HER PERSONALITY. THAT WAS BEFORE THE HERO ARM.
Possible share text (2 options):
- Kate was a little girl with a heavy mannequin-like prosthetic. Now, with her bionic arm, she can put on lip gloss, play with her cat and open a bottle of water. Learn more about her story.
- With health insurance, Kate was able to begin the process of getting a prosthetic. She hasn’t worn one since she was eight. Now 32, Kate’s bionic arm has built her self-confidence.
- Link to blog post http://bit.ly/3cqc2gs, and include the attached “Bionic Arm” image.